How to Turn Your Failing Facebook Page into a Success

Have you invested a lot of time and energy into creating a Facebook Page that hasn’t been growing or seeing much engagement? It can be very frustrating, especially since Facebook is the largest social media platform and one of the most effective ways to market your business. With more than 1.79 billion users Facebook includes a significant number of your target audience no matter what industry you are in.

Instead of deserting your hard work to build up a following on Facebook, try making some improvements first. It’s never too late to turn your Page into a consistent and dependable way to reach and mobilize your consumer base. Capture Media can help you turn things around, but it’s also good to understand some of the basics that can help:

1. Evaluate your Facebook Page and Recognize Why Your Page Isn’t Working

There are many reasons why your efforts may not be successful, but here are a few questions to consider when assessing your Page: A.) Is your content always about you and your brand? Your content doesn’t need to be perfect or constantly about you and your brand. We are all humans and sometimes it helps people connect with you more if they see your humanity and that you care about more than dollar signs. B.) Are you providing content that enriches the lives of others? Anything that can help solve the problems of your target audience, whether the problem is big or small, will keep people engaging with your brand. Examples of this could be providing a simple tip or an encouraging life quote. C.) When was the last time you showed your humble side and involved your audience in any of your decisions? Does their opinion matter? Asking questions creates a good reason for people to engage with you and feel like they are a part of influencing your brand. You cannot know everything about everything so it’s good to ask questions to your audience. D.) Are you keeping your content interesting? Mix it up. Utilize everything Facebook offers from the original status updates, pictures, videos, links, the Questions app, etc. Once you figure out what you are missing, you need to concentrate on the problem that seems to be hindering your Facebook Page the most.

2. Gauge and Understand Your Audience

Take a look at your audience demographics using Facebook’s free Insights tool. Even if your follower base is small, you want to make sure you are reaching your target audience. Once you truly understand your audience, it will be easier for you to determine what content to provide as you will have a better idea of what type of experience they are looking for.

3. Create a New Strategy

You cannot expect to change your results if you do not change your content. Take all of the above information into consideration and create a new strategy going forward. Your success or failure with Facebook marketing ultimately rests on the right content. If you can provide real value to your followers, they will interact, which will lead to your future posts popping up in their News Feed. You should post at least once a day in order to maximize engagement. Producing pertinent, unique, and a nice variety of content can be challenging, which is why it helps to create a calendar and schedule your posts in advance. Facebook ads are also a great way to increase traffic and generate engagement. Facebook gives you the ability to target your ads to a specific audience, which helps you get the most out of your budget.

4. Schedule Time for Consistent Evaluations and Analysis

Being diligent with each of these recommendations will not create overnight success. It takes time and some adjusting to see your Facebook Page improving. There is great importance in evaluating your strategy and analyzing your content regularly. Determine what is working, what isn’t working, and try new things. Things to look at include the number of likes, comments, website clicks, and shares you get each month as well as for each individual post. Eventually you may see that you get a better response to videos than you do with pictures or vice versa. Knowing this will help you in creating the right content for your audience.

5. Don’t Give Up

Finally, the most vital key to turning your Facebook Page around is to never give up! There is always hope and opportunity for things to improve, but not if you stop trying. It helps to inform yourself and to reach out to organizations like Capture Media who can advise you and even help you create and manage content. Go to our website to find out more about what we do or shoot us an email at to set up a meeting. It’s never too late to turn things around.

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