Social Media Marketing (SMM) is a great way to reach your target audience and have a positive impact on your consumers. There are so many things you can do to use SMM for your business. Here are just a few simple tips you should keep in mind.
Tip #1: Get in Touch with Your Humanity
Sometimes it is hard to break away from a business mindset, the focus on succeeding, and making sure you are maximizing your ROI’s; however, it is extremely important that you remember your humanity when you are using social media. It isn’t so much about the ROI as it is about connecting with real people in your business community. Be personable, make someone’s wish come true, make your customers happy by offering incentives, and share bits of knowledge that will help or encourage your customers.
Tip #2: Create a Structured Plan
As with all other aspects of business, social media needs organization and planning. You can definitely “wing it” and post whenever you have time, but in order to truly get the most out of what Social Media has to offer, you should use a calendar to schedule your posts and build a team to create, support, and help you reach your goals.
Tip #3: Invite People to the Party
Socializing always involves engaging with other people. Why would Social Media be any different? Engage with your audience, talk to your customers, ask them for help, make it easy for them to share your posts, reward and thank them for helping. These are all ways to include your consumers. A little acknowledgement can go a very long way.
Tip #4: Apply the Rules of Improv
Improvisation is essential in your success on Social Media. You never know what to expect from day to day and the types of conversations you may have with your audience. Make sure you are listening to them and saying “yes” to their ideas. Remember that timing is everything, and above all have fun with it! Social Media shouldn’t be stressful or a burden. It is an amazing tool to communicate and stay in touch with your consumers as well as gain new consumers that you would possibly have never otherwise met. The digital world is huge and the possibilities are endless. Take your time and create something amazing!