Social Media

Social Media Marketing

The purpose of marketing has always been to create a message and communicate that message to your target consumer. While creating a message has changed very little, the way we communicate has been altered dramatically. We live in a digital age, a time when consumers record their favorite shows so they can fast forward through commercials.

Every American city has a plethora of radio options so naturally the person you are trying to reach just changed the station. Capture Media, understands how to reach those who live in this digital age. Digital ads and retargeting are gaining in popularity, but a sound Social Media Campaign has become the top means of reaching your target market. It’s much more than a Facebook post, or a Twitter feed. Social Media has become the primary mechanism because it has proven to be the most effective. At Capture Media, we provide the solutions for all of your Social Media needs.

Which content belongs on which platform, because they are not one-size-fits-all. We have the tools and the experience to counsel, setup and even manage your social network. We will take care of everything so you can focus on other important aspects of your business.

Facebook Marketing

Facebook for Business provides the latest news, tips, & best practices to help you meet your company’s goals. Capture Media helps you build your relationships with your clientele. Facebook provides tools that will enhance your marketing goals to make them become reality. These tools are supported by having a Facebook business web page, advertising, video, and other tools and educational tips.

The professionals at Capture Media have a wide-range of experience using Facebook to push everything from mom and pop shops to large businesses. We understand what drives traffic and improves the reach to any target market you can think of.

Capture Media knows how to grab your customers’ attention! We use a mix of specific content to fit your client’s needs, including visual and text heavy ads. Our team can help you take full advantage of the complete opportunity Facebook offers in the digital world.

Social Media Marketing is the progression of reaching prospects and customers, gaining traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. If you’re looking for the content to power your social media marketing, let our team customize the right template for you. As we work on your Social Media Marketing, the team devotes our attention to providing you a full scale of social media platforms divided into three more steps: Management, Branding, and Optimization explained below.

Twitter Marketing

Are you a company who deals in facts, statistics or just want to improve traffic to your website? Twitter is the perfect social media platform! With the ability to use specific characters and visual options, information becomes king on Twitter. Capture Media understands that and knows how to push your message into the “Twitterverse,” using the style constraints of each stage to your advantage.

The average Twitter user is looking for basic information. This includes everything from financial advice, to political information, and even to get the scoop on their favorite sports teams. Twitter offers a wide range of opportunities for your business. If Instagram is all about the visual, and Facebook is about socializing, then Twitter is all about cold hard facts. Do you have a special report you want everyone to read and visit your site to do so?

A quick tweet about the press release and a link will get the job done. Capture Media defines your target market, and releases tweets that help drive your business forward in a digital age. Let us help your company discover how to gain more clients by engaging with people in your industry on their wants and needs. In doing so, we focus on a formula that is used daily by Twitter users to gain followers and traffic towards their businesses.

Instagram Marketing

Do you want more people to see your company’s Instagram content? Are you using Instagram hashtags properly? Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach. The professionals at Capture Media provide you with the expertise to give your post on Instagram value and make them stand out amongst your competitors to your followers.

Why is Instagram marketing important for your business? Instagram is a powerful social channel. With over 400 million users, an average of 80 million photos posted each day, and 3.5 billion likes on any given day, it’s a valuable platform to include in your social media marketing mix, making it necessary for you to use.

Therefore, just by looking at these numbers alone you as a business owner can understand the importance of having a presence on Instagram. Capture Media designs Instagram marketing campaigns specifically generated to have your clientele engaged. Providing you with methods of posting infographics to attract more viewers and set you apart from your competitors in your industry.

Pinterest Marketing

Are you on Pinterest already? Does your company use this platform daily to provide your prospects and customers with information about the company? If so, are you doing it correctly? If not, let’s get started. Capture Media shows you how to take it to the next level and use Pinterest as one of the most successful marketing tools in the social media spectrum today.

We teach you how to approach Pinterest like a search engine with an SEO mindset. While a variety of social media channels are changing the way we purchase something, Pinterest is making the greatest impact on the buying process. Capture Media shows you how to use Pinterest platforms for your business. We set boards to the interest of your industry to help find you more clients, traffic and sales.

We will show you how to follow the 80/20 rule, where 80% is focused generating marketing based on customers interest, lifestyle and buying methods. The remaining 20% is reflected on you and your company. In sticking to this rule, we guide you through a five-step process along the way.

  1. Providing your company with the process of how to approach Pinterest like a Search Engine.
  2. Watching your audience engagement through your notifications and who’s engaging with your content.
  3. We will see what is working and what is not by using Pinterest Analytics to inform and adapt your strategy.
    • Understanding the life span of the content on Pinterest can become a goldmine for your company. It’s unlike other social media platforms; you can see a resurgence from certain pins a month, a year later or even longer.
    • Our staff can track your metrics to update your strategy on a regular basis or show you how.
  4. Test content everywhere, whether your site is mobile-responsive or just mobile friendly. It needs to be both at all times to use Pinterest to the full extent.
  5. Producing creative content on secret boards, we show your company how to generate relevant content for your customers. We also show you the importance of the time frame of your content.

YouTube Marketing

Capture Media uses the top practices to maximize YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search engines.

We’ll strategize with you to maximize your results. We’ll help keep you up to date on all of the newest YouTube trends, features, strategies and best practices for your videos and channels. We will assist you in creating video content that is an increasingly collaborative business.

We use the same formula that many of the top creators enlist professionals to produce, edit, or direct their videos. YouTube presents out to the global network tools and Capture Media provides you with the right sources to direct to your clients. Discovering ways to use the virtual marketplace is the framework to getting ahead of your competition. Let us help take you there.

Capture Media understands this and has the right tools that allow your company to create promotional material for reasonable budget.

As we work on your Social Media Marketing, the team devotes our attention to providing you a full scale of social media platforms divided into three more steps, Management, Branding, and Optimization explained below.

Social Media Management

One of the most effective ways for you and your company to grow more traffic on your website and generate new leads is through Social Media Management. Having the right social media management tools to lead you in the right direction and the presence on all the major networks like Facebook, Twitter, Google+, and LinkedIn is a necessity today for all industries. What kind of marketing software, dashboards and publishing tools are needed for you and your business? Let our team of professional consultants guide you in the right direction.

Social Media Branding

Each single post you make, every single reply you post, every single piece of content you share is building your brand. Your social media personality should be a reflection of your business personality and that should stay consistent from day to day. Don’t worry, that’s why we are here to lead you in the right direction, branding your company throughout Social Media.

Social Media Optimization

(SMO) has recently been taking on a life of its own. (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. It is a new Social Media tool that involves driving traffic to a website through new channels. Search engines are not the only sites that drive big traffic anymore. Let us start walking you through the right steps to increase traffic to your company’s website.